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New PowerBar Pria Bars

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By: Sean Moloughney

Editor, Nutraceuticals World

PowerBar, Berkeley, CA, has expanded its Pria women’s nutrition product line with PowerBar Pria Complete Nutrition—a new line of bars and shakes. The line consists of three crispy-textured bars and two shakes. PowerBar Pria Complete Nutrition Shake is a 170-calorie drink that provides a balanced blend of carbohydrates, protein and 21 vitamins and minerals, including 28% of the recommended daily value (DV) of fiber and 50% of the DV of calcium. The shakes are also free of trans fats and artificial flavorings. The shakes are available in two flavors, including Creamy Milk Chocolate and French Vanilla. The new Pria Complete Nutrition Bar delivers a balanced blend of carbohydrates, protein and 23 essential vitamins and minerals. Each 170-calorie bar provides 40% of the DV of calcium, 5 grams of fiber and 11 grams of protein. The bars are available in three varieties, including Chocolate Peanut Butter Crisp, Chocolate Mint Crisp and French Vanilla Crisp.

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